Disclaimer: I am not a dating coach nor am I selling any dating products or services this blog is really for recreational usage to reflect on my previous experiences in daygame and to share my insight. For those who want to network in the future please email: jeremysergent361@gmail.com thanks – Article Written by Jeremy Sergent

Sasha Daygame, aka Alex Lasarev, wrote The Direct Daygame Bible in 2015. A three-time speaker at the 21 Convention, host of the Direct Daygame Summit, and an early collaborator with James Marshall of The Natural Lifestyles, Alex Lasarev built a fairly profound legacy. He amassed millions of views on YouTube through his infields and content, gained over 100,000 subscribers, and mentored several other dating coaches, most notably Ryan Black. Sasha has done it all. He was also mentioned several times in Nick Krauser’s books as one of the key pioneers of the London Daygame model, while collaborating with many high-profile coaches, including Anthony Dream Johnson, James Marshall, Liam McRae, Yad, Alan Roger Currie, and Marcus Oakley.

But where do Sasha’s weaknesses really lie?

For starters, he is the quintessential “spiritual PUA.” In my experience, many PUAs who drift heavily into spirituality end up living somewhat odd lives. I’ve always seen spirituality, in this context, as a coping mechanism used to justify failures or move away from objective reality. Sasha is now in his forties, childless, and living what appears to be a fairly mundane life centred around spirituality and self-help rhetoric. Personally, I would not want that outcome for myself. This is also how Roosh V ended up when his pickup career ended- dedicating himself to God after a pretty successful pickup career.

Sasha had a traumatic childhood and, before becoming a dating coach and getting into pickup, seemingly tried to impress ex-girlfriends by buying them extravagant gifts — including a sports car for a stripper ex-girlfriend. This lack of common sense is fairly common among people before they begin their PUA journey, but Sasha’s lows seem lower than most dating coaches’. He reportedly had an abusive, unloving mother and a childhood filled with bullying. We’ve heard similar stories from coaches such as John Anthony and James McLean, whose poor parental relationships seemingly inspired their move into dating coaching or their lack of “feminine love” from their childhood serving as motivation to get into pickup.

Sasha also appears to lack some common sense in the way he dresses . Despite being a dating coach for nearly a decade, he remains poorly dressed, which I genuinely do not understand. How can you coach men on dating while presenting yourself that way in your forties? You are leading by example, and your example matters. Of course, Sasha prides himself on authenticity, but I personally don’t buy the argument. Dressing poorly does not make you authentic; it simply makes you look like a immature idiot and dressing like that in your mid forties is just tragic in my opinion. I can’t think of what’s worse Sasha Daygame’s man bun and ace of spades t-shirt combo or ice whites blue jeans , white shirt and ridiculously gay sunglasses.

It’s interesting that, in reviews of Sasha’s comedy shows at the Edinburgh Festival Fringe, critics often mention his tendency toward incomplete stories and disorganised sketches. That same incompleteness and misdirection appear in the infield reports throughout this book. The writing feels half-finished and lacking in depth. There’s no detailed storytelling like you get in Balls Deep or A Natural History. Instead, the reports are sparse, cold, and even more detached than Tom Torero’s style.

For someone so focused on spirituality and connection, Sasha strangely fails to go deep into his own experiences. He briefly mentions a few “inner game” thoughts and moves on, leaving little substance behind. It’s disappointing that someone with over a decade of dating experience would produce something that feels so underdeveloped. Nick Krauser was coaching for a similar length of time and he produced 7 books – Sasha can barely muster 100 pages crammed with testimonials – all in all a pretty weak effort.

Sasha claims that “an ideal woman shouldn’t be materialistic.” The problem is that many women are materialistic to some degree, and that is part of human mating strategy. Money matters in dating because it provides safety, stability, and long-term security. Women from places like Eastern Europe and Asia often place strong value on status and financial stability. In China, for example, public dating markets often emphasise annual income over physical appearance.

I dislike when dating coaches downplay the importance of money. Money is important to many people, and that is not inherently bad. Life is, to some extent, a class struggle, and financial success can make dating significantly easier and more comfortable. Sasha doesn’t seem to offer a particularly balanced perspective on female attraction or long-term relationship dynamics. If a young woman wants children, financial stability, and a secure future, why wouldn’t she prioritise money and status? It’s unrealistic to pretend these factors don’t matter or simply to call women prozis because they don’t have the same opinions on finances as sex deranged puas do.

Sasha also says that “women are bored” and lack “value-givers.” To some extent, that may be true, but women in the West are absolutely flooded with options through apps like Tinder and platforms like Instagram. Most of my female friends in the developed world were not “bored” with dating; they were overwhelmed with choice. Ironically, Sasha later claims women are too busy, which somewhat contradicts his earlier point.

His advice on curiosity and genuine interest, however, is genuinely strong. My current girlfriend once told me she agreed to date me because I was the first man who approached her while sincerely caring about what she had to say. On this point, I completely agree with Sasha. Connection matters deeply, and this idea has also been emphasised heavily in James Marshall’s teachings.

Sasha’s advice for stopping women in direct daygame resembles Yad’s aggressive “stop right in front of her” approach. Personally, I think this can work on more confident or conservative women, particularly from places like Russia, where strong masculine intent may be respected. I’ve even been criticised before by a Lithuanian girl for being too “beta” in my approach, so I understand the logic. However, on shyer women, this style can easily become overwhelming.

Sasha also advises readers not to become “routine monkeys,” and I largely agree. While routines can provide structure and guidance — especially for beginners — they can also come across as robotic and inauthentic. I’ve seen men achieve success through the London Daygame model, but I’ve also seen it make some people seem incapable of thinking for themselves copying the same lines “i just saw you and think you look nice” ” my mum warned me about French girls” its all the same shit being said by the same daygamers I even had one woman complain that I sent the same opening text as another daygamer who opened here. There is definitely a sense of unoriginality that comes with these models and sometimes that can really be blatant.

Toward the end of the book, Sasha gives some genuinely good advice on different types of women and the strategies needed to attract them. He discusses religious women, shy women, and highly egotistical “Instagram model” types. I largely agree with his observations here, having personally struggled with religious women and highly status-conscious women myself.

However, Sasha also argues that certain socities brainwashes women into believing sex is bad and these women can miss out on the fun connection they can get from sex I partly agree, but I also deeply respect women who choose to keep a low body count. From my own experiences, many highly promiscuous individuals — both men and women — often carry emotional baggage, unresolved trauma, or poor parental relationships. One woman I slept with through daygame openly admitted her sexual impulsiveness stemmed from her strained relationship with her father during her childhood- she was raised with her grandparents and thus had no father figure around this lead her to go on a huge cock searching rampage and made it impossible to start a proper relationship with her because she was so addicted to sex.

This is one of my criticisms of Sasha and other coaches like Liam McRae and James Marshall: they sometimes seem too dismissive of the emotional and psychological consequences sex can have on people. Sex is not meaningless for everyone, and pretending otherwise oversimplifies reality.

Over time, I came to realise that different women want different things, and that’s perfectly fine. Some women are conservative, religious, or cautious about sex, and there is nothing wrong with that. One of the hardest parts of daygame is accepting that you will never align with every woman’s worldview on sex and relationships. Many men on PUA forums obsess over rejection scenarios they cannot control — such as a girl being religious — instead of simply moving on and meeting new women.

Sasha also criticises the PUA industry itself, arguing that many coaches are essentially charlatans who have little real experience approaching women. On that point, I agree. Much of the industry is simply recycled marketing with little action. Look at Ice White for example he’s a dating coach who’s approached 0 girls in real life – something Sasha points to in this book a lot of people selling you coaching have in fact done 0 approaches themselves

Unfortunately, Sasha lacks the storytelling ability to make this a truly riveting book. He lacks the emotional depth of Nick Krauser in Balls Deep or James Marshall in A Natural History. He brushes over his traumatic childhood in just a few sentences and barely explores any of his interactions or relationships in meaningful detail. There are no detailed lay reports, and nearly half the book consists of testimonials praising Sasha, making the project feel more like a marketing tool than a genuine seduction journal.

A lot of the material also feels recycled from Sasha’s free convention speeches and YouTube content. Unlike books by Tom Torero, Nick Krauser, or James Marshall, which contain substantial original material, this often feels like transcribed 21 convention content content with only minor additions.

Sasha could have written extensively about his daygame experiences abroad in places like New York City, Miami, South America, Eastern Europe, and London, but very few stories are included I mean the stories themselves are literally only a quarter of one page. The overall result feels rushed and lethargic, especially with the constant testimonial pages interrupting the flow.

Sasha also writes in a surprisingly immature tone. While that may simply be his personality, I personally believe seduction, relationships, and sexuality are serious topics that deserve more maturity and nuance.

That said, Sasha does make some valuable points about burnout and the downsides of excessive pickup. Burnout is absolutely real. However, success in dating also requires persistence and volume. You need to approach many people, reflect on your experiences, and maintain your mental health throughout the process. It took me around eight months to achieve my first successful daygame result, along with countless awkward dates, flakes, and rejections. Dating women from very different cultural backgrounds forced me to confront weaknesses in myself that nightgame, online dating, and social circle game never revealed. Experience is invaluable so make sure you spend your precious life getting as much of it as you can.

At the same time, consistency matters. Most men quit because they cannot handle rejection or because their egos are too fragile. If you continue approaching consistently while maintaining self-awareness, progress usually comes eventually. I’d zoned out a lot in my daygame adventure – being too passive and not approaching enough at certain points i fell into a plateau which is normal but having the mental strength to break out of it is important to. If you’re a low smv individual relative to the people around you you’re going to have to approach a lot more than someone who’s high smv- pretty basic thinking but it’s the truth

Overall, Sasha falls short of providing the detailed storytelling and nuanced insight needed to elevate this book beyond a mid-tier self-help guide. The lack of situation-specific examples — something writers like Tom Torero and Nick Krauser excel at — leaves the reader wanting more.

If I had to recommend books to beginners, I would personally choose Nick Krauser, Liam McRae, or James Marshall over Sasha. In my opinion, Sasha lacks the maturity, balance, and depth needed to truly stand at the top of the genre.

That said, complete beginners will still gain useful insights from this book. The biggest disappointment is the lack of detailed field stories despite Sasha’s extensive experience travelling and doing daygame around the world.

Overall score: 5/10

To find out more about Sasha Daygame:
Alexander Lasarev YouTube Channel

Disclaimer: I am not a dating coach nor am I selling any dating products or services this blog is really for recreational usage to reflect on my previous experiences in daygame and to share my insight. For those wondering I am based in London so for those who want to network in the future please email: jeremysergent361@gmail.com thanks – Article Written by Jeremy Sergent

In the years leading up to his death Tom Torero was seen as a controversial figure – 1. Due to hiring a prostitute for a kiss close – 2. Allegations for plagiarism in his book “street hustle” which seem quite justified. 3. For voice recording taking a polish woman’s virginity – for the record because I’m reviewing his books and im a fan of them doesn’t mean I don’t  condone anything he’s done or think that his previous wrong actions should be ignored due to him writing some good books and giving good advice to me – which I believe personally resulted in me getting laid from daygame.

I think this book is great for beginners, gives good advice and is available for free. For those reasons it’s worth the review and despite his flaws I think this serves well to preserve his legacy.   Despite Tom’s disadvantages of looking like an alien, being relatively low income compared to those around him, dealing with mental health issues and the disability of being Welsh (I’m joking)  he pulled through  to write some fantastic journals and give great advice to beginners of the daygame craft.  He was also an extremely hard worker – something which I believe is missing in this generation of day gamers – his “can do” attitude was certainly something I didn’t see much of when I hit the streets between 2017 and 2022- People were either not approaching at all , stuck on telegram groups discussing approaches that they were never going to do, stuck reading “self help”  procrastinating like Jordan Peterson books, pretended that they were a lot better at seducing than they actually were by taking pics with other people’s girlfriends and using them as their books for promo *cough Alex Ice white cough* with a lot of “coaches” and beginners more concerned with looking cool and not making mistakes than doing actual daygame  .

“Daygame” was is an important book  in Tom Torero’s catalogue  it begins with a very in-depth story about his life including his earlier battles with depression – Tom is actually one of the only pua coaches to marry younger than 25 before entering daygame. A unique insight into a life which had love albeit scarcely . His university life seems to be that of the classic nice guy- always wanting to make women happy and laugh but seemingly never getting laid and often friend zoned . However it’s not a complete dry spell that some pua coaches claim to have prior to becoming coaches. He did actually have a marriage whilst at Oxford university and shows enough smv to seemingly get laid and lose his virginity albeit he marries out of scarcity very young at 21.  I mean this is young for anyone in the UK really as a white British man I’ve rarely met anyone marry at 21 even my ultra conservative religious friends were marrying more so in their mid 20s rather than their early 20s.

His story then hits deep after his divorce and being hooked on anti depressants – similar to Johnny Berba he had a somewhat isolated childhood being diagnosed with anxiety and depression but unlike Berba who was an academic failure Tom was an big success making it to Oxford and graduating in biochemistry – up there with the likes of Paul Janka  (who went to Harvard)  Nick Krauser ( who landed a 6 figure job after graduating and also was an academic succeess ) he can certainly qualify as a uber intellectual prior to pickup he wasn’t a complete bum akin to someone like Berba who failed school and became a postman prior to becoming a life coach.  

There are lays as well as failures but he sets to it like a duck to water moving on from his divorce pretty quickly. There’s not much emotional attachment to any of his numerous lays which is a bit strange as opposed to Krauser who’s divorce seems to plague him throughout his journals ( I don’t see this as a sign of weakness by the way – divorces are tough and its entirely understandable to see it playing on someones conscious mind for years) He also never seems to particularly “fall in love” with his lays in contrast  to James Marshall who In his autobiography  A Natural History Falls deeply in love with a Ukrainian girl who uses him for a passport to get to Australia and then cheats on him.  Tom appears to be extremely vanilla and indifferent  throughout the book even when he courts a 10 or a catwalk model- which  maybe could be why some people regard him as a sex addict.  He seems to be on the chase throughout the journals – there’s never any time for attachment or feelings.

Therefore with this book what you see Is really what you get – its a raw insight into Tom Torrero’s life as a day gamer – it highlights his successes from the early 2010s- but most of these are continuous hookups with different women – there’s no relationship development akin to James Marshall’s A Natural History  as mentioned prior which follows the end of Marshall as a day gamer and into a wedding and marriage that ultimately failed. Neither are there deep rooting connections like Nick Krauser’s Balls Deep nor does Torero really dwell on his divorce or failures for too long . I guess that was part of his strengths that he was good at moving on diligently but this leaves the book to offer little guidance for those who want real development on their relationships with women into girlfriend’s and wives but rather serves beginner day gamers better as guide on how to open, hook and close interactions. Its straight forward in it’s appeal which is what makes it good for those looking for more hookups off the street- but for those looking for the “next level” it could be seen as too one dimensional – I know that Torero spoke poorly of LTRs in his podcast but the fact that there’s so little relationship development between the girls could leave certain readers who want wives and girlfriends left wanting.

There is a good bit of info on entourage game with a lot of compliments towards one of his wingmen Beckster – his night game techniques are very highly rated by Tom and he clearly is a social circle expert – even viewing some reviews on the dating review website literally named  “dating skills review”  https://www.datingskillsreview.com/basic-bootcamp-pua-method-rob-kingy/ it’s clear that his students have big admiration for them. Tom shows a large degree of work ethic- really relentless teaching at a primary school  during the day and day gaming until 10-11pm – a good eliminator of the weasel excuse that daygame takes “too much time” Furthermore Tom builds his social circle – approaching women in Leicester square before courting them at the club which Beckster works at . One time he even gets an entourage of 12 women  from central London entirely from cold approaching on himself . The entourage game segment prevents the book from being too one dimensional and all about daygame but bearing in mind a lot of this was done in 2011-2012 before the era of instagram and Tinder it’s hard to see if the entourage game segment of this book is practical for the majority of readers- nevertheless Tom proved that with sheer will he was able on numerous occasions to create a great social circle out of nothing and show that he was more than a one trick pony day gamer. 

It would’ve been nice to see some character development of the women like we saw in James Marshall’s book and Liam Mcrae’s Rapid Escalation  – also a development of Tom’s emotions which we get in the first couple of chapters seems absent by the third and just evolves into a endless string of lay reports – I know this is not meant to be a fiction novel but the appeal of Liam Mcrae’s Rapid Escalation and Nick Krauser’s Ball’s Deep was that you got to really see the insights of the good women and bad women and their behaviours – I feel Tom could’ve developed this a bit more other than calling the Russian women “princesses”  .Tom even states in the book that same day lays and quick rapid escalation may harm the potential to convert a relationship to a long term relationship and I tend to agree here. He gives some very important advice on the importance of building comfort when escalating and shows his progression through going thorough lmr really well. 

 Its clear that tom is very anti LTRs –  which again is probably his weakest aspect of a coach – his advice will lead you to the hooks, to having sex, push pulling well on dates and bouncing  but in terms of making a long term prospective relationship there is most likely better advice out there than there is here . I made the mistake in 2018-2019 in being too inundated in Tom Torero’s advice, being “too fuck boy” and ultimately not really developing my hook ups into something more tangible – always being afraid of being too needy. As a result the women I had sex with and wanted to make girlfriend’s ended up ditching me for other men after not trusting my “fuck boy” lifestyle  and its important to differentiate that Tom Torero’s game to hook up is a lot different to the game that can cultivate proper – meaningful long term relationships which is what I was confused with as a beginner I was just stuck In the London daygame model tangent and didn’t manage the women’s expectations well – so before partaking in it be honest with yourself what you want from the women you game – whether you want short term flings or something more substantial you need to adjust your game for  your own unique  different  relationship  expectations . 

The approaching advice is really practical and easy to read for newbies, throughout the book he drops good tidbits – this is practical , easy to apply advice that most beginners can quickly utilise. Bar the entourage game where I believe you really do need a good social circle to make it work in the modern world in 2025 – the rest I believe can be incorporated quickly by your average joes. 

Tom spends little time talking about daygame blowouts- something which Nick Krauser and Liam Mcrae looked at exponentially to give people a realistic outlook – Tom bounces quickly from success to success ignoring the toughest part of daygame which is actually dealing with the rejections and the emotional battle that they entice. I think its important to emphasise statistically speaking that the majority of approaches will end up as no and in-between each daygame success is a lot of suffering and blow outs- so be sure to know this. The problem with “lay report” books is a lot of them don’t emphasise the tough mental challenge in-between the successes. The amount of mental discipline required should not be understated and Tom shows huge amounts to be able to balance a full time job and to do this at the same time really isn’t easy and his immense work ethic should not be understated. As I stated in previous blogs the majority of men simply give up too soon – they have a couple days of blow outs and they pack it in after a a few tough days. Daygame’s drop out rate is insane and you need to have a long term viewpoint of approaching of 1-2 years instead of just a single day or a couple of sets or you feel frustrated. Don’t expect to match Tom Torero’s results instantly –  the learning curve of the first couple of months of daygame is huge/ mentally antagonising and brutal  which should not be understated. 

One of my favourite daygamers Nick Krauser makes an appearance towards the end of the book –  he doesn’t get the big praise as his wingmen as Beckster gets however. Sasha Daygame also gets a bit of praise at the beginning for his funny style securing some phone numbers.  I’d say they those three are the biggest “guest appearances” in this book.

It’s interesting that Tom says the majority of his flakes came from English girls and that they played more games and tended were masculine – I found this to be true in my daygame journey as well – the tendency for English women to be  a lot more combative , the same with the Australians and the Canadians – though I was able to get the dates and hooks in the interactions the dates and mind games played on the dates made it harder to lead the situation than Eastern European,Latino and South East Asian girls. I just find in general that English/ Australian / Canadian women were more insecure on dates and I found their situations harder to read . I stopped approaching English women in 2019 after a horrid double date with 2 med students left me feeling like I’d wasted my time – I’d rather date more feminine women who actually let me lead instead of masculine English women who are constantly combative and trying to hold the frame.  Such frustrating incidents occurred in 2014 when I was day gaming (well It was a one off approach in a hostel rather than proper street game)  in Cambodia after making out and securing the number of an Aussie girl she invited me that night out only to take me all the way back to her place and leave me on her doorstep- a similar incident happened in Antigua-Guatemala  in 2017 when a hot Aussie blond who I kiss closed in a pub seemingly cock teased me the whole night despite her being the one to call me on the phone and initiate the meet-up (i’d never had a woman directly call me and ask me out before – so i had high hopes)   a further date the next day resulted in nothing- she seemed tense and insecure – i’d assumed she’d been lied and cheated on in the past because she said the most attractive thing about me was my honesty , she also said i wasn’t particularly handsome and if she saw me on a dating app she wouldn’t swipe right which goes to prove that game and vibe can make a difference – in the end i just left it as it seemed like a lost cause.

i’d had many other such incidents with Canadians and English over the years facing a lot more indecisiveness from them on dates making it hard to lead and be “masculine” in the interactions.  Of course im not saying all western women are like this indeed in this book Torero achieves some solid results – hooking and closing a professional women’s English Chelsea fc footballer- so his results are there even with “difficult” women. Along with Russians, Turks, muslims etc. he seems to have a wide range of successes with different races and proves that daygame can really push one beyond ones limits. 

One surprise is there’s very little that Tom talks about actual SMV, which may leave some beginners  readers a bit flummoxed – Tom says on his podcasts that low smv individuals can succeed  in the dating world which I really don’t believe in – I think SMV is really important akin to what Krauser does who emphasises the importance of sexual market value to dating success – Tom doesn’t (bar a few pages on the importance of style) which I feel can potentially lead people in the wrong direction . He’s certainly very focused in this book just opening new girls hooking up constantly and moving on to more and more women. He forgets to really mention important shit regarding SMV which other coaches like Krauser and James Marshall build on better in their respective autobiographies. One could say this was a marketing trick designed to give hope to everyone in order to sell coaching to everyone – and I see that in coaches that say “looks don’t matter “height doesn’t matter”  ‘Money doesn’t matter” It all fucking matters and the more you have of each thing the better. 

But having said that Tom is still tall , a oxbridge graduate , world traveller who had a good strong social circle thanks to Beckster – he had some SMV – not a huge amount but by no means 0 . Some may read this book and deceivingly think all they have to do is approach but I believe that’s a bit too one dimensional a look. 

At his peak he fucks catwalk models, Aussie 10s and even a famous Swedish media news  reporter.  Showing with the  smv he has he clearly has overachieved but make no bones to pick about it . Tom Torero’s work ethic and diligence is impressive.  He went out every day after work whilst having a full time job for a whole year – proving that Time is just an excuse that people make to avoid doing the hard sets and committing long term – most people quit after a couple of days of game – but Tom keeps going for 365 days a year a feat which barely any of the new “gen z” gamers can achieve . Genuinely it was difficult to find someone who went out 2 or 3 times a week yet alone everyday. 

But there are moments in the bookwhere he stumbles – often times being too arrogant and escalating too fast with not building enough comfort- this usually happens ironically after his most successful lays and for me I found my dates which took place after some of my best lays from daygame to be the least successful as the cockiness and ego fuelled by my successful  results in coming across as arrogant and not focusing on building enough rapport- Tom is also honest about daygame burnout and how doing too much can affect the quality of interactions and dates – although the majority of men in the pua community usually do way too little rather than too much – its still important to stay humble and show patience sometimes during dates and interactions. Too much escalation too soon can ruin things – cause lmr and potentially turn “promising maybes” into “nos” 

To conclude I believe for anyone starting off in the daygame hustle that “daygame” is credible reading material –  the events in this book take place between 2011-2014 but I think the vast majority of the information displayed is still very much valuable in todays world. I’d say around 80-90 percent of it – its sad to see no real LTR development here or advice given so for those seeking girlfriends and LTRs as their current dating goal maybe this book isn’t for them but still when it comes to interactions and first dates I don’t see many better in the business than Torero. 

The book is available free and is probably more practical than a lot of paid seduction books out there. His experiences hopefully are cherished and inspire the next generation of day gamers to hit the streets.  

To Read this book for free: https://archive.org/details/daygame-a-street-seducers-journey

Score: 8/10